Thursday, 25 June 2015

What Is the Relevance of Technology?

"Technology in the long-run is insignificant". That's what I was told by a customer of mine when I made a demo about a brand new product to him. I was talking about the item 's attributes and advantages and recorded "state of the art technology" or something to that effect, as one of these. When he made his statement, that is. I understood afterwards that he was right, at least within the context of how I used "Technology" in my demo. But I started thinking about whether he could be appropriate in other circumstances too.
The Relevance of Technology

This post was written from the prospective of an end customer. From a programmer/designer point of view things get murkier. The additional one is taken out of the technology, the less useful it becomes. To a programmer, the technology can seem as a merchandise. An empowering a merchandise, although merchandise yet, and therefore it's highly important. Uses a proprietary signal processing technology to empower products which satisfy a group of therefore the technology and market demands and what it empowers is not irrelevant to them. Their customers are somewhat more concerned with how it seems, what is the cost, what is the quality, etc., and not so much with how it's reached, therefore the technology used is much less important to them.

Lately, I was involved in a dialogue on Google about the new Motorola X telephone. The telephone was slammed by lots of the folks on those places for assorted reasons - cost, locked boot loader, etc. There were also a lot of knocks on the truth that it did not have a quad-core processor like the HTC or S4 One which were priced similarly. What they neglected to understand is that whether the producer used 1, 2, 4, or 8 cores in the end makes no difference so long as the telephone can deliver a competitive (or even best of group) attribute set, functionality, cost, and user experience. The iPhone is among the very most successful telephones ever made, and it runs on a dual-core processor. It delivers one of the most effective user experiences out there. The attributes that are empowered by the technology are what're important to the consumer, not the technology.

The relevance of technology thus, is an enabler, much less a a competitive advantage or a product attribute, or some multitude of other matters - an enabler. Looking at the Android operating system, it's an impressive bit of software technology, and it is given by Google away. Why? Because standalone, it does nothing for Google. Giving it away enables other businesses to make use of their expertise to build services and products which in turn behave as enablers for the products and services of Google. To Google, that is where the actual worth is.The possession of or access to a technology is simply significant for what it allows you to do - create initiations which solve issues. This is the actual relevance of technology.

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